DURABLE - The Style of Success

Durable UK attended the recent XMA F1-themed Vendor Showcase event at Bosworth Hall in Leicestershire last week, arriving in a specially designed Hyperion racing car branded to promote the firm's Computer Cleaning Week.

The car normally competes in the prestigious Formula BMW motorsport championship races. It made its appearance at XMA's event following a weekend at Germany's Nürburgring. Visitors to Durable's stand were given the opportunity to sit in the cars racing seat and have their picture taken.

Vice President of Marketing Stewart Anderson says: "We're a key long-term supporter of XMA and we believe that they're one of the best distributors in the channel. It was important for us to support their F1 themed event, which is why we spent time developing the branded racing car."