DURABLE - The Style of Success

Durable make a pit-stop at XMA's F1- themed Vendor Showcase event at Bosworth Hall in Leicestershire recently, arriving at the event in a specially designed Hyperion racing car, branded to promote the firm's computer cleaning week. The car that was on display normally competes in the prestigious Formula BMW motorsport championship.
Stewart Anderson, vice president of marketing, at DURABLE said: "The week coincided with the end of this year's computer cleaning week so it gives us an ideal opportunity to share the success of the campaign and demonstrate our product to XMA's key customers."
As part of the day, which was titles 'XMA Geared Up', customers were slit into groups named after Formula 1 racing teams. They took part in competitions and challenges in the 11 areas of gardens around Bosworth Hall, including laser shooting and buggy driving.