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KIM WOODBURN FRONTS CLEANING WEEK
Celebrity hygiene fanatic Kim Woodburn will be the face of this year's Computer Cleaning Week. Woodburn has been enlisted by Durable UK to be representative for the campaign - now in its second year - which runs from the 17- 22 September.
Following on from last year's success, which saw the www.computercleaningweek.com website receive 50,000 unique hits, this year's campaign is stepping up a gear with celebrity endorsement.
Stewart Anderson, VP of Marketing at Durable said: "All activity leading up to Computer Cleaning Week starts now, ensuring that all our distributors have plenty of time to get well and truly involved in the event. With Kim Woodburn as the face of the 2007 campaign, we hope to attract more awareness than ever."
As well as the celebrity endorsement, Durable's 'Computer Cleaning Week' will be supported by a trade programme, including a campaign pack, dedicated website, sampling opportunities, promotional incentives, plus a full PR plan. Consumers can register on the website for a free Information Pack which contains a "How to Clean Guide', posters, stickers and goodies such as pens and coasters.
