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COMPUTER CLEANING WEEK KICKS OFF FOR 2008

Channel Info and USP websites, 4th July 2007

Following on from last year's success, Durable UK has launched the second Computer Cleaning Week® campaign, from 17-22 September. Heading this year's campaign is Kim Woodburn, star of Channel 4's reality programme 'How Clean is Your House'.

Stewart Anderson, VP of Marketing at Durable, says: "All activity leading up to Computer Cleaning Week® starts now, ensuring that all our distributors have plenty of time to get well and truly involved in the event.

"Last year's campaign was such a huge success, generating more than 50,000 unique website hits that we felt 2007 was the right year in which to raise the profile of campaign to the next level. With Kim Woodburn as the face of the 2007 campaign, we hope to attract more awareness than ever."

As well as the celebrity endorsement, Durable's 'Computer Cleaning Week®' will be supported by a comprehensive trade programme, including a campaign pack, dedicated website, sampling opportunities, promotional incentives, plus a full PR plan.

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