DURABLE - The Style of Success

Idealplast is a major player in the desk top accessories and industrial storage bins sector. They offer a wide variety of products suitable for a range of needs and environments. Idealplast already have a strong presence in the Nordic region and DURABLE hope to continue this success throughout Europe. Horst-Werner Maier-Hunke, President of DURABLE comments, "DURABLE Scandinavia has for some time been responsible for the sales, marketing and distribution of Idealplast products to the office products industry in Scandinavia and we are well placed to build on this foundation throughout the rest of Europe. As such it is an extremely good fit for Durable and we look forward to expanding the range with exciting new products in the near future."

DURABLE will be presenting the new products at Paperworld 2010. Sean Starkey, Managing Director Durable (UK) Ltd comments, "We are very excited by the opportunity that this acquisition presents to both our business and particularly our customers. This acquisition further lends itself to our strategy of providing high quality, niche and innovative products geared to generating significant value for our customers. It also clearly strengthens our offer and that of our customers"